‘You are deeper than what you think’ by Laure Prouvost is the artist’s first public commission in the UK, an ambitious city-wide series of posters infiltrating advertising sites across all 270 London Underground stations.
Prouvost has created posters in print, for digital screens and the cover of six million pocket Tube maps as well as major installations at Heathrow and Stratford stations that bookend the project from east to west London. In these sites the artist draws on her own tradition of sign-painting alongside London Underground’s early history of wayfinding and graphic design, where signs were produced by hand. Each poster is a digital reproduction of a hand-painted sign complete with a sentence devised specifically for the Underground in its iconic Johnston typeface, with corporate logos painted too.
Synonymous with Prouvost’s distinctly playful and poetic voice where English is her second language, the crux of the project begins with the poster ‘you are deeper than what you think’, an interplay between the literal place the work will be encountered and a reminder that there is more inside all of us than we might initially feel. Further works include ‘oh stay with us the party has just begun’ that fills the atrium at Heathrow station and ‘ideally these words would pause everything now’ a 20 metre sign at Stratford station that directly addresses the millions of passengers who commute through Stratford station each day.