Published by Art/Books
The Roundel: 100 Artists Remake a London Icon presents the company’s famous logo rethought and refashioned by one hundred international artists. At once imaginative and playful, bold and irreverent, these new interpretations not only celebrate the symbol of London’s transport system, they also reinvent an icon of the city itself. Found the length and breadth of the metropolis, the century-old Roundel is one of the most effective, best known and most fondly regarded corporate logos in the world, spawning a host of similar designs in cities from Shanghai to Salt Lake City.
Now artists as diverse as Jeremy Deller, Sir Peter Blake, Roger Hiorns, Cornelia Parker, Yinka Shonibare, Gavin Turk, Susan Hiller and Richard Wentworth offer their personal take on the familiar motif, in photography or paint, drawing or print, collage or sculpture, revealing in their own words what inspired their creation. They follow in the footsteps of the many influential artists over the years, from Man Ray to Eduardo Paolozzi, who have taken the Roundel as a subject for their art, reflecting London’s importance as a capital city of culture.
With illuminating texts that consider the works within the history of transport design and public art, this gem of a book will delight all lovers of London and transport fanatics, as well as those who follow the latest trends in art, design and corporate branding.
With contributing essays from Tamsin Dillon, former Head of Art on the Underground; Jonathan Glancey, architectural critic and writer, formerly architecture and design editor at the Guardian from 1997 to 2012; Claire Dobbin former Senior Curator at London’s Transport Museum; and Sally Shaw, Head of Programme, Modern Art Oxford and a former curator for Art on the Underground.
