In recognition of the 100th anniversary of the symbol of London Underground and London’s transport system – the Roundel – Art on the Underground commissioned 100 artists to make brand new works of art inspired by the Roundel as a contemporary symbol for a world-class transport system.
The exhibition, which opened at Rochelle School, Shoreditch, on 9 October 2008, presented a contemporary vision of one of the world’s most recognised brands. It reflected upon a tradition initiated by London Underground’s publicity officer Frank Pick in the 1920s and 30s, who commissioned Edward Johnston to redesign the Roundel in 1918, as well as inviting emerging and established artists to create posters for the underground. The artists interpreted what the logo means to them today, employing it as a symbolic element of their works as opposed to retaining its use as a brand mark.
Invited artists were drawn from an international pool of individuals connected to the Tube through its commissioning programme Art on the Underground. The collection reflects the programme’s support for artists at various stages in their careers, from recent graduates to artists with a worldwide reputation.
All 100 works were on display for three weeks in London’s East End in 2008, accompanied by a selection of works as posters displayed across the network. The Series continues to be presented at a variety of Stations. The scrolling gallery provides an opportunity to view all 100 works.